Why outsiders make good editors and why desserts and presentations don’t mix
One evening last month I missed a call from Currie’s general manager, Susan McNair, asking if I would go to Manila in three days’ time for what was, essentially, emergency editing. I was struck by two...
View ArticleThinking in threes: when my worlds collide
Some of you may know I lead a second life. For those who don’t, here it is: I’m a history nerd and love to attend history events and work on history papers in my leisure hours. It’s dorky, but true....
View ArticleGold on the global stage
Currie won two gold awards at the 2012 Public Relations Global Network Best Practice Awards in Germany. Currie’s work with Australia Post on the Kids Teaching Kids campaign won both the Corporate...
View ArticleIs farming ready to be put to the test?
During the past couple of months. I’ve spent my life engrossed in agriculture. As a former editor of a farmers’ newspaper this period has brought with it a feeling of ‘back to the future’. What has...
View ArticleOut of our office and into yours
Have you noticed Currie’s Fiona Davis has been spending time out of the office over the last few months? It all started in July when Australia Post’s media team were looking for an extra set of hands...
View Article99 sources of information but Twitter ain’t one
As a reader of American politics, last Tuesday should have been a highlight for me. But, after 18 months of relentless, ear-splitting propaganda, my overriding thought was ‘thank, God, it’s all going...
View ArticleWhy the media will survive the digital age
The role of the media is changing, no doubt, but its influence and penetration remain and that ought to be cause for celebration – just ask News Ltd boss Kim Williams. As we begin a new year, now seems...
View ArticleBeware the blitz of buzz words
As sure as night follows day, this new year will herald a new set of nifty terms designed to: a. Make consultants sound smarter than they are; and b. Make clients spend more for something worth less....
View ArticleYour House Rules
“I don’t want to talk about your renovation,” was splayed across a woman’s chest in a St Kilda café last week. The t-shirt, while a cynical view of the business of fixing-up houses, made me laugh and...
View ArticleConquering the e-urge
By Gabrielle Sheehan, Senior Consultant I can do this. I can conquer this addiction. I know it’s for the best. But my e-dealers – PC, iPad, iPhone – keep tempting me. Their beeps and buzzes whisper...
View ArticleWhat is marketing: a soup or a salad?
Once upon a time marketing communications looked like a salad. You could see the ingredients, plain and clear. The growth of media convergence and campaign integration, accelerated by the digital...
View ArticleThe politics of me – on the dangers of presidential politics
I am an apolitical person1. Absolutely nobody believes me when I say that but it’s true. My conservative friends think I spend my weekends having brunch with the inner-city, educated couple with the...
View ArticleA long way to go on the green front
Being green takes time, effort and passion. Until industries achieve scale it continues to be cheaper to do things as we have always done (aka in a carbon-heavy manner) because that’s what people...
View ArticleCurrie hosts first meeting of global PR network ‘DownUnder’
The first meeting of the Public Relations Global Network (PRGN), an international network of independent public relations agencies, in Australia will be hosted by Currie Communications this week. PRGN...
View ArticleTiki-tour highlights Aussie difference
I’ve done a little tiki-touring over the past couple of months. This included a trip to the Big Apple for the 2013 International Association of Business Communicators conference. Sipping networking...
View ArticleDon’t lose meaning chasing the facts
“So you must have all your facts right then,” an older lady at a friend’s gathering said to me. I must have looked startled. “To publish a book,” she added. Of all the concerns I’d had, this had not...
View ArticleHow ‘sustainable’ is your boss?
On what rung on the sustainability ladder will your organisation’s leadership sit during 2014? We often talk about how sustainable an organisation is, yet the same thinking can be applied to leaders of...
View ArticleBeware the company you keep
The continent of Africa is a rich source of wisdom about humanity. This I learnt on a visit to South Africa – a country with a diverse and historic mosaic of voices, culture and peoples – for a meeting...
View ArticleWorld’s biggest storm – a taste of things to come?
In early November I found myself in a postcard – tropical beach, swaying palms, calm sea, cloudless skies. No, not on holiday but rather I was visiting Batangas Province in the Philippines as part of...
View ArticleMind your language
Here at Currie we use our blog to write about the stuff we like. Gabrielle recently wrote about the biggest storm ever as she headed back to the Philippines. Mark often writes about leadership, Fiona...
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